How to sell in amazon without inventory

21 / Jul

Comments (0)

Online purchasing has developed into a desirable option in the current digital era for both experienced businesspeople and newcomers wishing to establish a reliable source of revenue. arguably the most well-known and prosperous company in this industry is Amazon. But for many newbies, the conventional approach to selling on Amazon entails purchasing and handling inventory, which may be intimidating and hazardous. The good news is that there are alternative methods that allow you to sell on Amazon without holding physical inventory. In this comprehensive guide, we will explore various strategies and tips on how to sell on Amazon without inventory, drawing inspiration from expert sources and practical experiences.

Understanding the Basics

Before we dive into the strategies, it’s essential to understand the fundamental concepts of how to sell products on Amazon without inventory.

What Does “Without Inventory” Mean?

Selling on Amazon without inventory means you can list and sell products on the platform without physically storing, handling, or owning the products. Instead, you leverage different methods and strategies to fulfill customer orders without holding stock yourself. This approach offers several advantages, such as reduced upfront costs, lower risk, and greater flexibility.

You have 5 options to sell on Amazon without the Inventory

Five primary methods allow you to sell on Amazon without inventory:

  1. Dropshipping: In dropshipping, you collaborate with vendors who keep the goods you want to sell in stock. You pass on an Amazon purchase to the vendor, who then sends the item directly to the consumer. Your gains are based on the cost gap between the price quoted by the vendor and the price that’s charged when you sell the item on Amazon; you rarely handle the goods yourself.
  2. Fulfilled by Amazon – FBA: When a consumer placed an order, Amazon stores, packs, and ships the products you procured from vendors and sends them to its fulfillment centers. FBA provides the advantage of Prime eligibility, which can boost your sales since many customers prefer Prime-eligible products.
  3. Using Third-Party Logistics Company (3PL): Here, instead of sending inventory to Amazon’s warehouses, sellers use a third-party provider for warehousing, fulfillment, and other logistics needs. Sellers can store their products at the 3PL facility, and the 3PL will handle order fulfillment when purchases are made on Amazon.
  4. Merch by Amazon: It is a print-on-demand service launched by Amazon, which allows creators to design and list t-shirts (and other merchandise) for sale on Amazon’s marketplace without the need for inventory or upfront investment.
  5. Amazon Kindle (KDP): Selling on Amazon via Kindle typically refers to publishing and selling ebooks through Kindle Direct Publishing (KDP).

Now that we have a grasp of the basics, let’s delve into the strategies for successfully selling on Amazon without inventory.

Strategy 1: Dropshipping on Amazon

Dropshipping is a popular method for people who don’t know how to sell items on Amazon without inventory. It enables you to launch a company on Amazon with little out-of-pocket expense. Here are some instructions for beginning dropshipping:

Research and Select a Niche:

The first step is to choose a niche or product category that interests you and has a good demand on Amazon. Utilize Amazon’s Best Sellers list, research tools like Helium 10, and competitor analysis to identify profitable niches.

Find Reliable Suppliers:

Partnering with reputable suppliers is crucial in dropshipping. Choose vendors who can provide you with affordable goods of high quality and dependable shipment. AliExpress, SaleHoo, and Doba are a few well-known exportation vendors and marketplaces.

Create an Amazon Seller Account:

If you don’t already have one, register for an Amazon Seller Account. Depending on your estimated amount of sales, select either a personal or Professional package. A Professional account is generally recommended for serious sellers as it offers more advanced features.

List Products on Amazon:

Once you have selected your niche and found reliable suppliers, list the products on Amazon’s marketplace. Ensure that your product listings are optimized with high-quality images, detailed descriptions, and competitive pricing.

Manage Orders and Customer Service:

You must effectively handle orders as they come in. You submit an order with your supplier once a client confirms a purchase, providing the customer’s delivery details. Be proactive in handling customer inquiries and issues to maintain a positive seller reputation.

Monitor and Adjust:

Regularly monitor your sales and adjust your product selection and pricing based on performance. Utilize Amazon analytics and third-party tools to track your progress and optimize your listings.

Comply with Amazon Policies:

Ensure that you comply with Amazon’s policies and guidelines, especially those related to Amazon dropshipping. Amazon has specific rules to maintain a high-quality shopping experience for customers.

Strategy 2: Utilizing Amazon’s FBA Program

If you’d prefer to take a more passive approach to selling on Amazon without stock, the Fulfillment by Amazon plan might be your best choice. This is the process:

Source Products

Sourcing the right products is the foundational step in your Amazon selling journey. Thoroughly research your chosen niche, considering factors like demand, competition, and profitability. Establish partnerships with reliable suppliers who offer quality products and competitive pricing. Whether you opt for dropshipping or FBA, the success of your Amazon venture hinges on your ability to consistently source in-demand items that resonate with your target audience.

Create Amazon Listings

Creating compelling Amazon listings is the key to attracting potential buyers. Craft detailed, informative, and engaging product descriptions that highlight the benefits and features of your items. Utilize high-quality images that showcase your products. Price your products competitively to stand out in the marketplace. Incorporate relevant keywords and phrases in your listings to enhance discoverability through Amazon’s search algorithm. Thoughtfully optimize your product titles, bullet points, and descriptions to provide value to customers and boost your search rankings.

Send Products to Amazon

Sending your merchandise to Amazon’s fulfillment centers is the next step after finding your products and creating Amazon listings. This is an essential component of using Amazon’s FBA program because it enables you to take use of their extensive logistical network. You’ll prepare your products for shipment, create shipping plans in your Amazon Seller Central account, and then send your items to the designated fulfillment centers. Amazon takes care of the storage, packing, and shipping process from there with an extra FBA fee.  They will ensure that your products are readily available for customers, even if you don’t have to handle them personally.

Let Amazon Handle Customer Service

One of the significant advantages of using Amazon’s FBA program is that it includes comprehensive customer service support. Client questions, returns, and reimbursements are handled by Amazon. This indicates that if consumers have queries or problems with their purchases, Amazon’s support department intervenes to help them.

With Amazon taking care of customer happiness, you are free to concentrate on expanding your business. Although you aren’t directly handling customer care, it’s a useful feature that improves your standing as a seller on the marketplace and fosters client trust.

Monitor and Adjust

Continuous monitoring and adjustment are essential for success when selling on Amazon. Regularly review your sales performance, product listings, and pricing strategies. Utilize Amazon’s reporting and analytics tools to gain insights into customer behavior and market trends. Based on your findings, make necessary adjustments to your product offerings, pricing, and marketing efforts. 

This iterative process ensures that your Amazon business remains competitive and responsive to changing market conditions. Stay proactive, keep an eye on your competitors, and be ready to adapt to evolving customer preferences to maximize your sales and profitability on the platform. 

Leverage Amazon Prime

Unlock the power of Amazon Prime to supercharge your sales. When you use Amazon’s FBA program, your products become eligible for Prime eligibility, a significant selling point for many customers. Prime members enjoy perks like fast, free shipping, making them more likely to choose Prime-eligible products. Sales growth and rate of conversion may result from this.

Additionally, Prime products often receive a “Prime” badge, signaling trust and reliability to potential buyers. Leveraging Amazon Prime can give your business a competitive edge and help you tap into a vast and loyal customer base looking for convenience and fast shipping options.

Strategy 3: Third-Party Logistics Company (3PL):

When we talk about 3PL for Amazon, we’re referring to third-party logistics providers that specifically cater to Amazon sellers. Amazon is a vast marketplace, and many sellers turn to 3PL services to help streamline their operations, especially as they scale up. Here’s how 3PL works in the context of Amazon:

Benefits of Using a 3PL for Amazon:

  • Flexibility: 3PLs often provide flexibility in terms of storage costs, especially during non-peak seasons.
  • Custom Packaging: While FBA has strict packaging guidelines, 3PLs might offer more customized packaging solutions.
  • Multi-Channel Fulfillment: If a seller is operating on multiple platforms apart from Amazon (e.g., eBay, Walmart, own website), many 3PLs can handle fulfillment across all these channels.
  • Inventory Control: 3PLs might provide more nuanced inventory management services.
  • Cost: Depending on volume and the specific services needed, using a 3PL might be more cost-effective than FBA for some sellers.

Things to Consider When Using a 3PL for Amazon:

  • Amazon’s Seller-Fulfilled Prime (SFP): Some 3PLs have the capability to fulfill the stringent requirements of Amazon’s SFP program, which allows sellers to offer Prime 2-day shipping even when not using FBA.
  • Integration: Ensure that the 3PL can smoothly integrate with Amazon’s systems to streamline order processing, tracking, and inventory management.
  • Location: The location of the 3PL’s warehouses can influence shipping times and costs.
  • Cost vs. Service: Cheaper isn’t always better. It’s essential to ensure that a 3PL can provide the level of service that your business requires.

Strategy 4: Merch by Amazon – Sell On Amazon Without Any Inventory

It’s a great method to sell on the platform without being concerned about managing your inventory with Merch by Amazon. You can design distinctive clothes and products, such as T-shirts, thermals, and more, using this print-on-demand service, and market them whereas Amazon takes care of the production, stocking, and delivery. What to do to start out is as follows:

Sign Up for Merch by Amazon:

Apply for a Merch by Amazon account on their website. Note that it might take some time to get approved due to high demand.

Create Unique Designs:

Once approved, start creating your custom designs or hire a designer if needed. Ensure your designs cater to a specific niche or audience.

Design Product Listings:

Create product listings for your designs on the Merch by Amazon platform. Add appealing titles, clear descriptions, and competitive prices.

Set Royalties:

Determine the royalty you want to earn per sale. This is the profit you’ll make for each product sold with your design.

Amazon Produces and Ships:

When a customer orders a product with your design, Amazon handles the production, packing, and shipping directly to the customer.

Optimize and Promote:

Continuously optimize your listings by analyzing sales and customer feedback. Promote your designs through social media, advertising, and Amazon’s marketing tools.

Earn Royalties:

As your designs sell, you earn royalties on each sale. Amazon pays you a royalty for each product sold with your design, and this can add up to a substantial income stream.

Strategy 5: Amazon Kindle – Selling Without Investing in Inventory

Selling e-books on Amazon Kindle is another inventory-free strategy that can be highly lucrative. Here’s how to start your journey as a Kindle publisher:

Write or Acquire an E-book

Begin by writing an original e-book or acquiring the rights to one. Ensure it’s well-written, valuable, and appealing to your target audience.

Create a Kindle Direct Publishing (KDP) Account

Activate your KDP account by visiting the Amazon website. This is where you’ll publish and manage your e-book listings.

Format Your Ebook

Properly format your ebook to meet Kindle’s requirements. You can use Amazon’s Kindle Create tool or hire a professional formatter.

Design a Cover

Create an eye-catching cover for your e-book. Sales can be considerably impacted by a well designed cover.

Publish Your Ebook

Upload your ebook to KDP, add a compelling title, description, and relevant keywords. Set a competitive price for your ebook.

Choose Royalty Options

Select between two royalty options: 35% or 70%, depending on your pricing strategy and book size.

Promote Your Ebook

Market your ebook to reach a wider audience. Use social media, author websites, and Amazon advertising to boost visibility.

Earn Royalties

As readers purchase and download your e-book, you earn royalties based on your chosen pricing and royalty option. Amazon handles the digital delivery to the customer’s Kindle device or app.

Challenges and Tips for How to Sell on Amazon Without Inventory

While selling on Amazon without inventory offers numerous advantages, it’s essential to be aware of the challenges you may face and how to overcome them:

  1. Inventory Management: For dropshipping, you rely on your suppliers’ inventory. It’s crucial to have a system in place to monitor stock levels and update your listings accordingly. Avoid selling products that are often out of stock or have unreliable suppliers.
  2. Supplier Reliability: Working with suppliers comes with inherent risks, such as shipping delays or quality issues. Build strong relationships with your suppliers and have backup options in case of problems.
  3. Competition: Amazon is a highly competitive marketplace. To stand out, focus on offering excellent customer service, competitive pricing, and unique products. Differentiate yourself from competitors by providing added value, such as detailed product information and excellent photos.
  4. Amazon’s Policies: Stay updated with Amazon’s policies and guidelines. Violating these rules can lead to account suspension or other penalties. Be particularly mindful of policies related to product listings, customer service, and intellectual property.
  5. Customer Reviews: Positive reviews are crucial for your Amazon seller reputation. Provide exceptional customer service, address issues promptly, and encourage satisfied customers to leave reviews.
  6. Pricing Strategies: In a dynamic marketplace like Amazon, pricing can greatly impact your sales. Experiment with pricing strategies, including competitive pricing, discounts, and promotions, to find what works best for your products.


Selling on Amazon without inventory is an enticing prospect for aspiring e-commerce entrepreneurs. Whether you choose dropshipping or utilize Amazon’s FBA program, there are opportunities to build a successful business without the burden of managing physical stock. You may successfully negotiate the crowded Amazon marketplace and create a niche for yourself by doing your research, finding trustworthy suppliers, and following best practices.

But it’s critical that you begin this project with a clear grasp of the difficulties and obligations involved. Inventory management, supplier relationships, and adherence to Amazon’s policies are all critical aspects of a successful no-inventory Amazon business.

Remember that success on Amazon often requires patience, persistence, and a commitment to continuous improvement. As you gain experience and refine your strategies, you can unlock the full potential of selling on Amazon without inventory, turning it into a profitable and sustainable online business.


Q1: How to sell on Amazon without having inventory?

There are two main ways to sell on Amazon without having any inventory dropshipping and Amazon FBA. The first option is dropshipping, in which you work directly with vendors to fulfill customer orders. As a substitute, you can use Amazon’s Fulfillment by Amazon (FBA) program, where you obtain the goods and ship them to the retailer, and Amazon handles order fulfillment (storage, packaging, and shipment).

Q2: How did I start selling on Amazon with nothing?

It is feasible to launch an Amazon business with little funding. You can start by conducting research into a lucrative market, setting up an Amazon Seller Account (typically selecting the Individual plan for reduced expenses), listing goods from that market, and using dropshipping to fill orders. By investing profits in growing the firm, revenues will be guaranteed to increase.

Q3: How to make money on Amazon without products?

Through strategies like affiliate campaigns (promote Amazon products for commissions), trading digital goods (e-books, online courses), providing services via Amazon Home Services, or using print-on-demand services for producing custom goods, you can earn money on Amazon with no selling physical goods.

Q4: How to work with Amazon without selling physical products?

Providing services through Amazon Home Services, participating in affiliate marketing, selling digital goods like e-books or online courses on Amazon’s channels, or using services such as print-on-demand to produce and market customized goods are all ways to work with Amazon with no marketplace physical goods.

Q5: How do I sell a product with no product?

Wondering how to sell stuff on Amazon without inventory? The answer is Dropshipping”, well, it entails working with suppliers to fill orders from clients, affiliate marketing, which entails promoting and earning commissions on other sellers’ goods, and the sale of digital goods like e-books or software via websites like Amazon Kindle are all methods of offering a product without having a physical inventory. You can make money using these strategies without using conventional physical things.